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Second-hand cigarette smoke is bad for everyone, but it's especially harmful to babies and children, because they breathe more quickly than adults and their immune systems are not yet fully developed. Yet, according to a Léger survey (2017), 1 out of 4 parents who smoke still tolerates the use of tobacco in the home and 17% in the car when children are present.
These troubling statistics warrant another initiative by Capsana: Smoke-Free Family, a public awareness campaign launched in 2007, about the health dangers of second-hand smoke, particularly for children.
The campaign invites parents and future parents to take a positive step to protect their children's health (even during pregnancy) by making their home and car smoke-free zones. Even when outside, in a park or while walking, second-hand smoke, Smoke-Free Family reminds that around children and pregnant women, we don't smoke.
You love your kids. Don't smoke around them.
Smoke-Free Family is supported by a multiplatform promotional and media strategy that aims to educate families about the toxic effects of second-hand smoke. The campaign is presented in partnership with a network of public and private organizations, including Quebec's Directions régionales de santé publique, which distribute our promotional material.
Nearly 85% of second-hand smoke is invisible, but toxic
Nearly 43,000 children in Quebec, aged 0 to 11, are regularly exposed to second-hand tobacco smoke at home
There is a higher incidence of nose cancer in dogs and of lymphoma type cancerous tumours in cats that live with smokers
1 smoker out of 4 still allows tobacco use in the home in the presence of children
The concentration of second-hand smoke particles in a car can be up to 27 times higher than in a smoker’s home
When parents are smokers, the risk of their children becoming smokers as well is higher
Second-hand smoke contains more than 7,000 chemical substances, of which at least 69 can cause cancer
Two-thirds of a cigarette’s smoke escapes into the environment
In Canada, 800 non-smokers die each year from the effects of second-hand smoke
Nearly 9 smokers out of 10 smoke in the presence of children outside