Smoke-Free Family

Second-hand cigarette smoke is bad for everyone, but it's especially harmful to babies and children, because they breathe more quickly than adults and their immune systems are not yet fully developed. Yet, according to a Léger survey (2017), 1 out of 4 parents who smoke still tolerates the use of tobacco in the home and 17% in the car when children are present.

These troubling statistics warrant another initiative by Capsana: Smoke-Free Family, a public awareness campaign launched in 2007, about the health dangers of second-hand smoke, particularly for children.

A call to action

The campaign invites parents and future parents to take a positive step to protect their children's health (even during pregnancy) by making their home and car smoke-free zones. Even when outside, in a park or while walking, second-hand smoke, Smoke-Free Family reminds that around children and pregnant women, we don't smoke.

You love your kids. Don't smoke around them.

Smoke-Free Family is supported by a multiplatform promotional and media strategy that aims to educate families about the toxic effects of second-hand smoke. The campaign is presented in partnership with a network of public and private organizations, including Quebec's Directions régionales de santé publique, which distribute our promotional material.

Visit the Smoke-free family website

Noteworthy facts