News

Montreal, January 20, 2025. – Quebec parents report being generally satisfied with their role, but also claim they feel significant pressure. This is one of the key findings from the Être parent au Québec survey¹. The new Nous, parents initiative aims to support parents by helping them feel more understood, confident, and valued, while acknowledging their reality. Through an advertising campaign and the website nousparents.ca/en/, parents are guided, without judgment, through an engaged and balanced parenting approach, fostering the development and well-being of their children, as well as their own well-being and that of the whole family. The site also provides a directory of reliable resources and free services for parents. Read more

Montreal, December 17, 2024 – The annual unmissable event that helps Quebecers break free from their smoking addiction is back. From February 3 to March 16, the Quit to Win! Challenge invites all smokers to give up tobacco for 6 weeks. Since last year, vapers can also benefit from this motivating initiative! On average, 75% of participants successfully complete the challenge. To encourage participants, those who succeed will have a chance to win a grand prize of $5,000. Registration is now open at quitchallenge.ca. Read more

Montréal, December 20, 2023 – Today, the Quit to Win! Challenge opens for registration for the 25th consecutive year. Since its first edition in 2000, there have been more than half a million registrations. Once again, smokers are invited to make a commitment not to smoke for 6 weeks, from February 5 to March 17. New this year: The Challenge is also open to people who want to stop vaping. To boost motivation, those who succeed in their challenge have a chance to win the grand prize of $5,000. Register now at quitchallenge.ca. Read more

Montréal, January 2, 2023 – The Quit to Win! Challenge is back for the new year with its positive and motivating approach. For the 24^th year in a row, the Challenge invites smokers who want to quit to commit to not smoking for 6 weeks, from February 6 to March 19, 2023. This first goal is realistic for most smokers while being significant, since quitting for 6 weeks increases by 6 the chances of quitting for good. Registration at quitchallenge.ca. Read more

Montréal, January 4, 2022 – At a time when many Quebecers still want to stop smoking, the beginning of this year marks the return of the Quit to Win! Challenge to help smokers butt out. The Challenge encourages smokers to commit to not smoking for 6 weeks, from February 7 to March 20, a realistic first goal. To promote this unmissable annual event, the campaign is introducing its new spokesperson, pharmacist Alexandre Chagnon, namely to reach young smokers. Registration is open at quitchallenge.ca. Read more

Montreal, January 4, 2021 – The new year marks the return of the Challenge with its positive and motivating formula to support Quebec smokers who want to quit. By signing up, participants commit to not smoking for 6 weeks, from February 8 to March 21, 2021, a realistic first goal that comes with many benefits. Registration is open at quitchallenge.ca. Read more

Montreal, September 14, 2020 – With fall just around the corner, Smoke-Free Family is back with a brand new communications campaign that urges Quebec parents to protect their kids against the dangers of second-hand smoke by always ensuring the home and car are smoke-free zones and by smoking far away from them outside. The www.smokefreefamily.ca website contains information and practical tools to help them take action. Read more

Montreal, January 2, 2020 – As we start this new year, quitting is without a doubt one of the most popular resolutions for many Quebec smokers. Good news: the Quit to Win! Challenge is back for another edition to help them give up smoking once and for all. By registering, participants commit to not smoking for 6 weeks, from February 10 to March 22, 2020, a realistic first goal. Registration is open at quitchallenge.ca. Read more