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Montreal, December 17, 2024 – The annual unmissable event that helps Quebecers break free from their smoking addiction is back. From February 3 to March 16, the Quit to Win! Challenge invites all smokers to give up tobacco for 6 weeks. Since last year, vapers can also benefit from this motivating initiative! On average, 75% of participants successfully complete the challenge. To encourage participants, those who succeed will have a chance to win a grand prize of $5,000. Registration is now open at quitchallenge.ca. Read more

Montreal, September 14, 2020 – With fall just around the corner, Smoke-Free Family is back with a brand new communications campaign that urges Quebec parents to protect their kids against the dangers of second-hand smoke by always ensuring the home and car are smoke-free zones and by smoking far away from them outside. The www.smokefreefamily.ca website contains information and practical tools to help them take action. Read more

Montreal, January 2, 2020 – As we start this new year, quitting is without a doubt one of the most popular resolutions for many Quebec smokers. Good news: the Quit to Win! Challenge is back for another edition to help them give up smoking once and for all. By registering, participants commit to not smoking for 6 weeks, from February 10 to March 22, 2020, a realistic first goal. Registration is open at quitchallenge.ca. Read more

Montreal, August 26, 2019 – Since several myths still persist, Smoke-Free Family reminds parents of the importance of taking concrete actions to protect their children from the dangers of second-hand smoke. This begins with two golden rules: making the home and car smoke-free zones and smoking far from kids outside. To help parents take action and change their habits, the campaign provides information, useful tips and advice as well as resources to help those who want to quit. Read more

The Quit to Win! Challenge is back with a new promotional concept for its 20th anniversary. Not to be missed, the Challenge is an annual province-wide campaign that helps Quebecers break free from tobacco. Participants commit to not smoking for 6 weeks, from February 4 to March 17, 2019, which is a realistic and meaningful first goal, considering that 6 weeks without smoking means 6 times the chances of quitting for good! Register today at quitchallenge.ca. Read more

Montréal, October 8, 2018 – The 14th edition of the Smoke-Free Family campaign launches today to raise awareness among Quebec parents on the dangers of second-hand smoke to children’s health. The main objective of the campaign is to encourage parents to not smoke around children and pregnant women, inside as well as outside. Read more

Montreal, January 24, 2018 – As the Quebec Tobacco-Free Week continues, registrations to the Quit to Win! Challenge are in full swing. Every year, thousands of Quebec smokers commit to not smoking for 6 weeks as part of a collective challenge that provides support and motivation. Over the last 18 years, more than 436,000 people have participated in this challenge, which is based on a proven approach, and, on average, 2 out of 3 have successfully reached their goal. Moreover, according to a survey conducted by Léger, 96% of participants... Read more

Montréal, September 6, 2017 – The Smoke-Free Family campaign is back from September 6 to October 8, 2017, to raise awareness among Quebec parents about the dangers of second-hand smoke to children’s health. Despite the clearly proven harmful effects of this toxic smoke, a Léger survey of parents who smoke shows that still 24% of them smoke regularly or occasionally in the house with children present, and 17% in the car.¹ Obviously, there is still work to be done to raise awareness! Read more

Montréal, April 20, 2017 – Nearly 19,000 Quebec smokers participated in the 18th edition of the Quit to Win! Challenge, which took place from February 6 to March 19. This marks a 16% increase in participation compared to 2016. According to a survey conducted by Léger, nearly 4 out of 5 participants managed to not smoke during the 6 weeks of the Challenge, an excellent success rate! Read more

Montréal, January 26, 2017 – There are only a few days left before the end of the registration period for the 2017 edition of the Quit to Win! Challenge. As of February 6, thousands of Quebec smokers will begin, at the same time, the challenge of not smoking for 6 weeks. In addition to a good dose of motivation, they will have access to free support tools and get the chance to win a trip for 2 to Cuba. Smokers who want to butt out have until February 6 to register at quitchallenge.ca. Read more

Montréal, January 3, 2017 – The Quit to Win! Challenge is back for its 18th edition to support Quebec smokers who want to quit. By signing up, participants commit to not smoking for 6 weeks, from February 6 to March 19, 2017, receive free support, and stand the chance to win a trip for two to a sun destination. Additionally, not smoking for 6 weeks increases the chances of quitting for good by 6! Read more

Montréal, May 25, 2016 – To coincide with the enactment of a series of measures related to the Tobacco Control Act, Smoke-Free Family is back with a new ad campaign primarily focused on the dangers of children’s exposure to second-hand smoke in cars and playgrounds. Note that the measures of the Act coming into effect tomorrow focus on... Read more

Montréal, March 15, 2016 – The beginning of the Health Challenge is right around the corner and registration is in full swing on the HealthChallenge.ca site. As of March 31, participants will take up the Challenge and try to reach the three daily objectives for 6 weeks: eat at least 5 servings of fruits and vegetables, get active for at least 30 minutes, and take a break for increased wellness in life. Anaïs Favron, the campaign’s spokesperson... Read more

Montréal, March 1st, 2016 – Today marks the launch of the 12th edition of the Health Challenge. The campaign invites Quebecers to eat at least 5 servings of fruits and vegetables every day, to get active at least 30 minutes a day, and to take a break for increased wellness in life. Registration is now open at HealthChallenge.ca. To start spring off right, this year the Health Challenge will take place form March 31 to May 11, 2016. This year’s spokesperson is the lively Anaïs Favron... Read more

Montreal, February 9, 2016 – Registration for the Quit to Win! Challenge is open until March 1. Quebec smokers who want to butt out still have three weeks left to register at quitchallenge.ca. The Challenge involves not smoking for at least six weeks, from March 1 to April 11... Read more