Montreal, January 24, 2018 – As the Quebec Tobacco-Free Week continues, registrations to the Quit to Win! Challenge are in full swing. Every year, thousands of Quebec smokers commit to not smoking for 6 weeks as part of a collective challenge that provides support and motivation. Over the last 18 years, more than 436,000 people have participated in this challenge, which is based on a proven approach, and, on average, 2 out of 3 have successfully reached their goal. Moreover, according to a survey conducted by Léger, 96% of participants... Read more