- Quick links
- About us
- Public campaigns
- Workplace health
- Tools for patients and professionals
- Healthwise Solutions
Second-hand cigarette smoke is bad for everyone, but it's especially harmful to babies and children, because they breathe more quickly than adults and their immune systems are not yet fully developed. In Quebec, 1 person out of 4 still allows smoking in the home and nearly 25% of smokers will smoke in the car in the presence of children under the age of 16.
In response to these troubling statistics, Capsana launched Smoke-Free Family in 2007, a public awareness campaign about the health dangers of second-hand smoke, particularly for children.
The campaign invites parents and future parents to take a positive step to protect their children's health (even in the womb) by making their home and car smoke-free areas. Even outside, in a park or while walking, second-hand smoke, Smoke-Free Family reminds that around children and pregnant women, we don't smoke.
Around children, we don't smoke.
Smoke-Free Family is supported by a multiplatform promotional and media strategy that aims to educate families about the toxic effects of second-hand smoke. The campaign is presented in partnership with a network of public and private organizations, including Quebec's Directions régionales de santé publique, which distribute our promotional material.
Nearly 85% of second-hand smoke is invisible, but toxic
Exposure to second-hand smoke increases by 20 to 30% the risk of lung cancer
Quebec has the highest rate of any Canadian province with respect to the exposure of children to second-hand smoke
1 Quebecer out of 4 still allows smoking in the home
Children are exposed to second-hand smoke primarily at home
Second-hand smoke contains more than 7,000 chemical substances, of which more than 70 can cause cancer
Exposure to second-hand smoke during pregnancy can harm the baby’s health
Two-thirds of a cigarette’s smoke escapes into the environment
In Canada, 800 non-smokers die each year from the effects of second-hand smoke
The concentration of second-hand smoke particles in a vehicle can be up to 27 times higher than in a smoker’s home, and 60 times higher than in a non-smoker’s home