Smoke-Free Family

Second-hand cigarette smoke is bad for everyone, but it's especially harmful to babies and children, because they breathe more quickly than adults and their immune systems are not yet fully developed. In Quebec, 1 person out of 4 still allows smoking in the home and nearly 25% of smokers will smoke in the car in the presence of children under the age of 16.

In response to these troubling statistics, Capsana launched Smoke-Free Family in 2007, a public awareness campaign about the health dangers of second-hand smoke, particularly for children.

A call to action

The campaign invites parents and future parents to take a positive step to protect their children's health (even in the womb) by making their home and car smoke-free areas. Even outside, in a park or while walking, second-hand smoke, Smoke-Free Family reminds that around children and pregnant women, we don't smoke.

Around children, we don't smoke.

Smoke-Free Family is supported by a multiplatform promotional and media strategy that aims to educate families about the toxic effects of second-hand smoke. The campaign is presented in partnership with a network of public and private organizations, including Quebec's Directions régionales de santé publique, which distribute our promotional material.

Visit the Smoke-free family website

Noteworthy facts

  • Association des bibliothèques publiques du Québec
  • Association des obstétriciens et gynécologues du Québec
  • Association des omnipraticiens en périnatalité du Québec
  • Association pour la santé publique du Québec
  • Association pour les droits des non-fumeurs
  • Association québécoise des centres de la petite enfance
  • Avenir d'enfants
  • Collège des médecins du Québec
  • Collège québécois des médecins de famille
  • Fédération des médecins omnipraticiens du Québec
  • Fédération des médecins spécialistes du Québec
  • Fondation des maladies du cœur et de l’ACV
  • Fondation OLO
  • Institut national de santé publique du Québec
  • Médecins francophones du Canada
  • Ordre des infirmières et infirmiers du Québec
  • Ordre professionnel des inhalothérapeutes du Québec
  • Réseau communautaire de santé et de services sociaux (CHSSN)
  • Réseau des Centres de ressources périnatales du Québec
  • Société canadienne du cancer