The Quit to Win! Challenge

Every year, Capsana's Quit to Win! Challenge invites smokers to give up smoking for 6 weeks. Launched in 2000, the Challenge is one of the smoking cessation campaigns that reaches the greatest number of adult smokers in Quebec. Since the first edition, more than 415,000 smokers have taken up the Quit to Win! Challenge, registering alone, with a fellow smoker who also wants to quit, or with a non-smoking sponsor.

Free and effective

During the Challenge, participants have free access to the Challenge website, an online personal file, and encouragement and support. To improve their chances of quitting, they can also pick up a Jean Coutu “To the Rescue Support Kit”, join the Challenge Facebook community, and sign up to receive motivational e-mails. In addition, all participants are eligible to win some great prizes! Free support is also available from national smoking cessation services, such as the iQuitnow helpline (1 866 527-7383) and regional Quit Smoking Centres.

Developed by experts, the Challenge's unique and motivating approach works: on average, 2 out of 3 participants successfully meet the challenge of not smoking for six weeks. Produced in partnership with the public health network, the Canadian Cancer Society, and several private-sector organizations, the Quit to Win! Challenge is supported by a significant media presence. The Challenge remains relevant in a province where there are still nearly 1.5 million smokers, over half of whom want to quit!

Visit the Quit to Win! Challenge website

Noteworthy facts

  • Association des bibliothèques publiques du Québec
  • Collège des médecins du Québec
  • Fédération des médecins omnipraticiens du Québec
  • Fédération des médecins spécialistes du Québec
  • Réseau FADOQ
  • Fondation des maladies du cœur et de l'ACV
  • Médecins francophones du Canada
  • Ordre des dentistes du Québec
  • Ordre des infirmières et infirmiers du Québec
  • Ordre professionnel des inhalothérapeutes du Québec
  • Réseau québécois de Villes et Villages en santé
  • Réseau communautaire de santé et de services sociaux anglophone (CHSSN)
  • Réseau BIBLIO du Québec