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Every year, Capsana's Quit to Win! Challenge invites smokers to give up smoking for 6 weeks. Launched in 2000, the Challenge is one of the smoking cessation campaigns that reaches the greatest number of adult smokers in Quebec. Since the first edition, more than 415,000 smokers have taken up the Quit to Win! Challenge, registering alone, with a fellow smoker who also wants to quit, or with a non-smoking sponsor.
During the Challenge, participants have free access to the Challenge website, an online personal file, and encouragement and support. To improve their chances of quitting, they can also pick up a Jean Coutu “To the Rescue Support Kit”, join the Challenge Facebook community, and sign up to receive motivational e-mails. In addition, all participants are eligible to win some great prizes! Free support is also available from national smoking cessation services, such as the iQuitnow helpline (1 866 527-7383) and regional Quit Smoking Centres.
Developed by experts, the Challenge's unique and motivating approach works: on average, 2 out of 3 participants successfully meet the challenge of not smoking for six weeks. Produced in partnership with the public health network, the Canadian Cancer Society, and several private-sector organizations, the Quit to Win! Challenge is supported by a significant media presence. The Challenge remains relevant in a province where there are still nearly 1.5 million smokers, over half of whom want to quit!
On average, 2 out of 3 participants successfully meet the challenge of not smoking for 6 weeks!
The smoking rate in Canada is 18,7%; in Quebec it’s 20,5%
Since the first edition, more than 415,000 people have taken up the Challenge!
It’s estimated that over 70,000 Quebecers have become non-smokers by participating in the Challenge!
Smoking is the highest cause of preventable death in the world
In 2015, nearly 15,000 participants registered for the Challenge!
A relevant campaign: nearly 1,5 million Quebecers still smoke
19% of deaths in Quebec are smoking-related
More than 85% of cases of lung cancer are smoking-related