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Activating a collective movement that mobilizes as many people as possible, while appealing to individuals through a personal call to action—that's the signature of Capsana's public campaigns.
Our goal: Motivate individuals of all ages to change their lifestyle in order to improve their health and prevent chronic diseases. Whether it's the 5/30 Health and Wellness Challenge, the Quit to Win! Challenge or the Smoke-Free Family initiative, our campaigns offer guidance and support to keep participants motivated and help them take care of their health.
Capsana also supports municipalities and organizations that participate in these campaigns, reaching people where they live and work.
Motivating people to take care of their health in a positive way.
Backed by an effective media strategy and a wide support network, developed in partnership with the public health system and private-sector organizations in the field of health promotion, our public campaigns are widely recognized and respected for their impact. Thanks to their credibility and solid track record, they play an important role in implementing environmental and social standards that support and promote healthy living.
Quebec's largest campaign promoting healthy lifestylesLearn more
An annual invitation to smokers who want to quitLearn more
A public awareness campaign about the dangers of second-hand smokeLearn more
6 in 10 Quebecers die of cancer or heart disease
95% of young Quebecers ages 5 to 19 don’t get enough physical exercise
Risk factors: 32% of young Canadians are overweight
Butting out? 60% of smokers want to quit in the next 6 months!
22% of Quebecers smoke, 2% higher than the national average
26% of Quebecers report high levels of daily stress
Cancer: About one-third of all cancers can be prevented by adopting a healthy lifestyle
Screen time: The average Canadian watches nearly 3 hours of TV a day!
760,000 Quebecers have diabetes
Risk factors: 1 in 2 Quebecers are overweight
90% of smokers start smoking before they are 18
More than 30 organizations and 25 partners support our campaigns