- Quick links
- About us
- Public campaigns
- Workplace health
- Tools for patients and professionals
- Healthwise Solutions
Montreal, January 24, 2018 – As the Quebec Tobacco-Free Week continues, registrations to the Quit to Win! Challenge are in full swing. Every year, thousands of Quebec smokers commit to not smoking for 6 weeks as part of a collective challenge that provides support and motivation. Over the last 18 years, more than 436,000 people have participated in this challenge, which is based on a proven approach, and, on average, 2 out of 3 have successfully reached their goal. Moreover, according to a survey conducted by Léger, 96% of participants would recommend the Challenge to their family and friends to help them break tobacco’s hold.
The campaign’s spokesperson, Dr. Christiane Laberge, encourages all smokers who would like to quit to participate in the Challenge… and there are many of them, as it is estimated that nearly 60% of Quebec smokers (about 780,000 people) want to be done with tobacco. “The Quit to Win! Challenge is an annual event that is not to be missed. Participants are supported, encouraged and become part of a large community. Support is the key to successfully quitting; in fact, one of the Challenge’s greatest strengths is its collective approach. With the Challenge, participants do not feel alone!”
While tobacco use has considerably decreased among high school students over the last 20 years, the number of smokers between the ages of 18 and 25 has remained relatively steady, and many young adults have picked up the habit in CEGEP or when they begin their first job.1 In light of this, a campaign specifically targeting young adult smokers was developed. “If I quit, what do I win?” highlights the concrete and short-term benefits of quitting: saving money, improving their appearance, and not missing out. A special prize is also reserved for participants to the Challenge age 18 to 24: an iPhone 7.
With the Quit to Win! Challenge, this time it’s for good!
The Quit to Win! Challenge is a province-wide campaign that provides free support to smokers who want to quit through a collective challenge. Created in 2000 by Capsana, the Challenge is carried out in partnership with several public and private organizations, including the Ministère de la Santé et des Services sociaux, Quebec’s Directions régionales de santé publique, the Canadian Cancer Society and the Jean Coutu Group. To find out more, visit quitchallenge.ca.
Capsana is a social enterprise owned by the ÉPIC Foundation, which is associated with the Montreal Heart Institute, and the Fondation PSI. Its mission is to help individuals take an active role in their health. To find out more, visit capsana.ca.
1. Gagné, T. & Veenstra. G. (2017). Trends in smoking initiation in Canada: Does non-inclusion of young adults in tobacco control strategies represent a missed opportunity? Canadian Journal of Public Health, 108 (1), e14-e20.
2. West, R. & Stapleton, J. (2008). Clinical and public health significance of treatments to aid smoking cessation. European Respiratory Review, 17 (110), 199-204. http://err.ersjournals.com/content/17/110/199