Montréal, April 20, 2017 – Nearly 19,000 Quebec smokers participated in the 18th edition of the Quit to Win! Challenge, which took place from February 6 to March 19. This marks a 16% increase in participation compared to 2016. According to a survey conducted by Léger, nearly 4 out of 5 participants managed to not smoke during the 6 weeks of the Challenge, an excellent success rate! Read more